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Small Business Saturday

Small Business Saturday

When you support small businesses, you're supporting the dreams and visions of real people. For us, that dream began 12 years ago when we launched our first small business - a cloth diapering service in NYC called Diaperkind. In the years that followed, we washed millions of cloth diapers, worked with thousands of new parents, and learned everything there is to know about laundry science and diaper design. That invaluable experience was the foundation that made Esembly possible. 

You might not know this, but Esembly is a small business! Launched last year and run by a small team of 5 working mamas.

We know that giant retailers with their magical shipping turnaround times are convenient, but let's take today to honor the small businesses that truly enhance our lives and communities. This small business Saturday, consider shopping at some of the amazing retailers highlighted below, or support a local shop or boutique in your neighborhood!

Diaperkind is a cloth diaper service and shop for NY and NJ, plus a zero waste and sustainability resource for parents everywhere. Founded in 2009, Diaperkind has kept millions of diapers out of landfills and helped thousands of parents diaper more sustainably. It goes without saying that Diaperkind has a special place in our hearts. It’s our firstborn!

SALE ALERT: Now through 11/29 Diaperkind is offering 20% off all Esembly products on

Figure 8 Moms
Figure 8 believes in only offering what we would feel good using on our own family. It should be conscious, sustainable and well-made. We love partnering with Figure 8 because they ship internationally! 

SALE ALERT: For a limited time you can save 20% on any 6 Esembly Inners and Outers! Cannot be combined with other offers. Use coupon code esemblysave 

As an eco-friendly online marketplace, EarthHero has done the work to find the most sustainable shopping options so you don’t have to. Each brand they’ve partnered with has been chosen because they’re taking the right steps and helping to create a more sustainable future.

SALE ALERT: This holiday season, every order placed on their site plants 5 trees and is 20% off! Use code BF2021

The Wild
The Wild empowers parents to embrace their authentic and wild selves by providing products and education to support their unique journey through parenthood. They strive to work with vendors and artists who are creating beautiful products in an environmentally and ethically responsible way and to host a large offering of classes and workshops from prenatal to postpartum and for kids of all ages! We have a long history with The Wild and absolutely adore their beautiful shop. If you’re in NYC and have a chance to pop in, we highly recommend it.

SALE ALERT: The entire shop is currently 20% off! 

Max Mamas
Max Mamas is an organic boutique providing toxin-free products, wellness classes & community to help women and their families live the happiest (& healthiest) life. Max Mamas serves their local community of Norman, Oklahoma, where they offer an in-store shopping experience as well as many services & community events. Their entire store is also available online!

In Jan 2008, Diaper Lab began as a home-based business offering personal diapering consultations and retail sales to Boston-area families. Diaper Lab has continued to grow, expand and curate our selection of cloth diapers, baby carriers, and breastfeeding bras and supplies sold both in their stores and online.

BlackBear Children's Boutique launched in 2017 with one simple goal in mind: To offer a finely curated collection of baby and children’s clothing and accessories sure to please parents and children alike.